Monday, August 7, 1:00-2:30 pm
SS 9 - Scientists engaging the media: how we can make a difference communicating science to society
Steamboat, Mezzanine Level, Cook Convention Center
Organized by: AE Levine (alicel@umail.ucsb.edu)

What are the obstacles hindering communication and interaction between scientists and the media, and what can these groups do to resolve them so they can work together to create a better-informed, more scientifically literate society?


A Levine, University of California, Santa Barbara

D Willman, FieldNotes Productions

J Brown, SeaWeb/COMPASS

Scientists engaging the media.

Brown, Jessica*,1, 1 SeaWeb/COMPASS

ABSTRACT- It is well known that the public receives science and technology information through mass media, but where does the media get its information? Which issues ‘make the cut’ and which are glossed over? What does the public really know about science and the scientific process? Scientists can become more powerful communicators if they understand these issues and develop the skills to communicate their work in a clear, interesting manner that resonates with non-scientific audiences. This session will explore these issues in-depth and highlight innovative programs - like the Aldo Leopold Leadership Program and COMPASS (Communication Partnership for Science and the Sea) – that are giving scientists a glimpse into the world of journalism and helping to answer some of these questions.

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